So Netasure has big data, and we are currently undergoing some major enhancements to better optimize this data for a more responsive view. If you have signed into the account dashboard lately, you have probably had to wait for twenty seconds or so. This is not ideal, and we are working hard to fix it.

I wanted to briefly describe why we are experiencing this issue, as well as what our current thinking is on a solid resolution.

First, due to the many thousands of websites that our monitors are tracking every minute of every day, we have a database and data set that grows rapidly. We are pleased with the ability of our website monitors to robustly monitor, we now just have a data aggregation issue as this data has accumulated.

Never fear, we are not without solutions. First will be to directly tabulate historical results for faster tabulation and calculation. Since any historical data will not be subject to change, we can optimize the storage mechanism quite a bit, by storing one record where many are currently.

Now you might wonder, how will this affect reporting? Well it will speed up reports, but won't change the granularity currently available. Basically we can show the same results in our reports as we are currently, and provide the same relevance with fewer rows.

As we transition the data, we'll be taking it in steps starting with the oldest data, and moving forward. We hop that this ensures maximum impact for our clients and their monitored sites. Upward and onward, and did we mention upward!

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Over the past few months we have talked a bit about your site, the key items to expect from a hosting company and some of the tips and tricks that you as a site owner can implement to improve the performance of your website. Today I want to address one of the less known, yet very valuable elements of the Netasure™ Website Uptime Monitoring service and how it relates to Affiliate Marketing.

Affiliate Marketing, is the practice when one Merchant or Brand pays or rewards one or more affiliate for each consumer brought about by the affiliate's own marketing efforts. You as an affiliate pay significant amounts of money and may use both online and offline advertising methods to drive consumers to a particular website. The end result is that affiliates are paid when consumers purchase products or services from that particular merchant.

The Risk in Affiliate Marketing

The Netasure™ Website Monitoring Solution

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One of the first questions that I get asked is "What will I do if my site goes down?". It is a great question and one that warrants an answer. Now first of all, by way of caveat, I should make it clear that my purpose here is not to create a game plan for you, or even suggest you do things that you aren't sure about yourself, but merely to present options, and there are lots of them.

Before I jump in, let me talk about a similar subject, one that might be more close to home. Your heart. Now we all have one, and unless you are a vampire there is a good chance it is still beating. A heart can beat up to 86,000 times per day. Even when you are resting, your heart is hard at work keeping you alive.

Now imagine your heart were only going to work 99% of the time. At first 99% looks like a sufficient amount to keep you alive. Well when we look at the numbers, that equals 864 seconds. That is over 14 minutes! 14 MINUTES. If this happened your chances of survival would be next to zero. Even at 99.9% your heart would be stopped for almost a minute and a half, extremely dangerous!

Now this example might be a bit extreme, but it conveys something critical, something that I hope you won't soon forget. 99% isn't good enough, and 99.9% isn't either. If you do business online, your website is the heart of your company. Don't let 99% be what you offer your customers, because that is as good as dead.

So now that I have conveyed what I hope is an expectation, I want to move on to the critical discussion at hand. What are the options available to you if you find out your site is performing below 100%?

The Major Move

Bit o' Change

Deadlines not Performance

Dead code

To wrap up...

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Your site is your gateway to online viewers. It not only communicates your offering, but also your professionalism. Don't look like an out of touch company by not even knowing if it is up.

Having a site that goes down costs you money. It lessens your traffic, lowers your search ranking, and even causes sales to go to a competitor. Minimizing your downtime is as important is making sure your registers are working, and that you can take credit cards at your point of sale.

So how can you know if your site is down? Netasure™ offers a great solution for site uptime monitoring. Not only do we monitor your site from across the country. By monitoring it from multiple locations constantly, you know when you are down to the world versus when you are just unable to connect from your one location.

Now hosting companies try to offer this service to their clients. It doesn't work for a few reasons.

1. They monitor from within their own network. When their network goes down, they can't communicate this to you. It doesn't protect you against their downtime.

2. They have reasons to want you to not know how much time you are down for. They want to keep their numbers high, so they try to inflate their 99.9% uptime promises. In actuality, they will do whatever they can to tell you are up when in fact you may not be.

3. When they are down, they are compromised from communicating effectively. Typically their phone lines will be slammed with other clients, so it is more difficult getting help.

Netasure monitoring avoids all of these weaknesses and offers you a unbiased, constantly monitoring, uptime snapshot of your server. We can even help protect you against hacks and performance issues that slow down your site.

If you don't already have monitoring with Netasure, don't delay, get started today with Netasure.

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