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Your website, your uptime

One of the first questions that I get asked is "What will I do if my site goes down?". It is a great question and one that warrants an answer. Now first of all, by way of caveat, I should make it clear that my purpose here is not to create a game plan for you, or even suggest you do things that you aren't sure about yourself, but merely to present options, and there are lots of them.

Before I jump in, let me talk about a similar subject, one that might be more close to home. Your heart. Now we all have one, and unless you are a vampire there is a good chance it is still beating. A heart can beat up to 86,000 times per day. Even when you are resting, your heart is hard at work keeping you alive.

Now imagine your heart were only going to work 99% of the time. At first 99% looks like a sufficient amount to keep you alive. Well when we look at the numbers, that equals 864 seconds. That is over 14 minutes! 14 MINUTES. If this happened your chances of survival would be next to zero. Even at 99.9% your heart would be stopped for almost a minute and a half, extremely dangerous!

Now this example might be a bit extreme, but it conveys something critical, something that I hope you won't soon forget. 99% isn't good enough, and 99.9% isn't either. If you do business online, your website is the heart of your company. Don't let 99% be what you offer your customers, because that is as good as dead.

So now that I have conveyed what I hope is an expectation, I want to move on to the critical discussion at hand. What are the options available to you if you find out your site is performing below 100%?

The Major Move

I will start with the most obvious and also the most dramatic change. A heart replacement, or in other words, switching hosting companies. Now this is usually a last consideration after exhausting other options. It is expensive, can produce unknown results, and takes a good amount of planning and preparation. Netasure can help you with this type of move, however I don't want to make it sound like it is a fairy tale ending by any means. It could end up that you find yourself down as much at your new host as before. Never the less, keep it as an arrow in your quiver of options.

Bit o' Change

Sometimes even better than switching hosts, is to request a switch to a new less crowded server. Most hosting companies are more than happy to accommodate if you present them with facts about the performance of the current server you are on. Typical hosting companies today support large data centers, and your site resides primarily on one server. Even in the case of cloud computing, there is a master server that controls the bulk of your site traffic.

Each server is unique, and can experience unique hardware and software issues. Your entire experience could simply be a failing piece of hardware or software. A switch to another server in their data center can be performed by them quickly, and cause you next to zero additional hassle. Low hassle, good outcome? Sounds like another option to keep in mind.

Deadlines not Performance

Your website, the pages, are most likely coded by guys who might not know everything there is to know about web performance. Their goal is first and foremost to get the page done by their deadline. This can lead to code bloat, and pages that under-perform. What is even trickier about this is that it can be very difficult to track as these changes bloat over time, and can be extremely hard to detect.

Netasure offers unique tools to combat this type of code bloat. Not only will you be able to see what these slight code changes are doing over time, but you can pinpoint problematic page releases that decreased your overall performance. Also you can pinpoint specific pages that might be taking extra time to load. These tools allow you to be a surgeon rather than a tree cutter with your website. Pinpoint the problem, fix it, and move on. Netasure can help with that.

So let your web developers continue to focus on their deadlines, and we will keep you in the know if they roll something out that doesn't meet your high expectations.

Dead code

If your site has been around a while, you likely have images and style sheets that don't get used. Not only will this greatly slow down your site, but it will cause your clients to wait longer for a page load, which in turn means that you might lose them to your faster loading competition.

I think it is safe to say that we have all visited a site that never finishes loading. We wait and we wait for some resource to be delivered and it takes forever. Now you can make sure that isn't your site. We have powerful configurations that can be set for each of your sites to make sure it responds quickly. Don't be the company running a slow site, find out today with Netasure.

To wrap up...

There are 4 good things to consider and evaluate if your site goes down. And best of all Netasure can help you with knowing which of the 4 are most likely to solve your issue. We want to be your partner in website performance. By providing you with powerful monitoring, in depth reports, and an unparalleled monitoring network, we can assure you that with Netasure, your site will perform well.

So give us a try, you won't regret it. Hope to see you soon, on your account dashboard...

Dr. Uptime™

Last modified: 2011-12-04 22:24:46


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After we had a few embarrassing hardware failures that we didn't know about for nearly a day, I signed us up for Netasure website monitoring. Two months later I began noticing that we had a server that was having issues, and it let me fix it proactively. Thanks Netasure.

Brady, SLC, UT

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